The Merciless Machine: How the Merchandising of Spider Man Reveals the Dark Side of Franchise Fatigue The latest installment in the Spider Man franchise has broken box office records, but behind its success lies a merchandising machine that's churning out an endless array of items.
A recent article rounded up 12 Spider Man: Brand New Day items starting at $8, raising questions about the motivations behind this mass produced merchandise.
For fans, buying into the merchandising machine can be a way to engage with the story and characters beyond the cinema screen. However, it's worth examining the economics of franchise fatigue.