LIV Golf Secures Lead Investor for 2027 Season, CEO Says The latest development in the saga of LIV Golf, the Saudi backed golf tour, raises questions about the league's financial viability.
This week, CEO Greg Norman announced that the league has secured a lead investor for its 2027 season.
At first glance, this investment seems like a lifeline for LIV Golf, which has faced criticism and financial struggles since its inception. However, closer inspection reveals a more complex web of motives at play.