BMW to Cut 'As Many as 8,000 Jobs' Under Pressure from Chinese Rivals The news that BMW plans to cut up to 8,000 jobs in Germany has sent shockwaves through the European automotive industry.
This move comes as no surprise, given the intense pressure from Chinese rivals and the need for European manufacturers to adapt to a rapidly changing market.
The rise of Chinese competitors like Geely's Volvo and NIO has transformed the electric vehicle landscape.